Online video is by far the greatest marketing tool for car dealerships. Why? Because it can bring free traffic and therefore free leads. Especially in economically hard times, new ways of marketing your product can be really essential. Online videos can give you the necessary edge over your competitors.

Even a mere cursory glance at the statistics of online videos will prove quite revealing. You will discover that some online videos are experiencing high volumes of traffic while other videos display traffic stats that are low. This raises the obvious question: what is it that allows an online video to be successful and what traits are known to undermine the potential success of the video on the net?

The number of mistakes that online video marketers can make is known to vary. In some cases, syndication mishaps are the culprit. Other times, the video search engine optimization strategy is not at the level it should be. However, the most common problem will be the video itself. Impressive videos will eliminate scores of problems. Conversely, a bad video can undermine even the most earnest marketing plan. What are the most typical mistakes to avoid? Here they are:

The Employment of a Weak Presentation Format: Some will confuse internet streams with a television broadcast. However, the differences are pronounced and professional television “styled” videos that cost a great deal to produce can deliver disappointing results. Internet audiences are known to look for great content as opposed to “bells and whistles.” As such, lower budgeted production with solid content will beat a slick — yet content lacking — production most of the time.

Hiring the Wrong Host: It is never easy to stand in front of a camera and perform. Some people love to do this but their skills are decidedly lacking. Such on-air talent can greatly damage a video presentation. Even if the content is solid, a poor host will prove so distracting and amateurish that the entire quality of the video will be dragged down. Why take such a risk? Put the right person in the job instead.

Awful Camera Work is a Major Error: You have probably seen movies with bad acting, writing, and directing but it is extremely rare to see incompetent camera work. Common flaws with amateur video productions include shaky camera work, poor lighting, and improper framing. The lack of a tripod often contributes to a number of these problems; but, it is usually the lack of a professional camera operator that is the main reason for the flaws poor quality videos embody.

Bad Audio: Is there anything worse than poor quality audio? When viewers are watching a video to discover new information, it is necessary that they can hear what you are saying. When audio is significantly muffled or too low or the microphone is picking up all manner of background noise, the entire video will be ruined. This is why it is necessary to hire the right sound technicians and use modern and effective audio setups.

The Wrong Content: Viewers are always on the lookout for entertaining and informative content. Therefore, the video should always stay on target with what the viewer is seeking. Tangents and hard sales pushes will not maintain the viewer’s interest. Yes, the dealership needs to promote itself effectively in the videos but it cannot do so in a manner than undermines the prime directive of the video. That prime directive is to engage and impress an audience.

See how TopSeekInc.com helps car dealerships with online video contents in the following two sample videos Chevrolet Sacramento and Chevrolet Auburn Elk Grove